Strategy and planning:
Support the development and implementation of communication plans that align with SAS’ goals and strategic priorities.
Content creation:
Draft, edit, and publish a wide range of materials, including press releases, web, social media posts, and other external communications.
Digital presence:
Create thought-leadership content and carry SAS’ commercial messages through corporate communication channels, ensuring consistent and impactful engagement with target audiences. Support this by producing engaging content for SAS’ digital platforms, with a particular focus on social media.
Media and public relations:
Build and maintain strong relationships with media outlets (in Sweden in particular), and content creators globally, distribute press materials, monitor coverage, and assist in proactive media outreach.
Cross-department collaboration:
Work closely with colleagues in Brand, Marketing, Sales, and Public Affairs to ensure communications are aligned, consistent, and supportive of SAS’ broader objectives.
Analysis and reporting:
Track, monitor, and report on communication activities to evaluate effectiveness and provide insights for continuous improvement.