Silver Air is a leading private jet management and charter company, delivering a luxury experience rooted in precision, transparency, and world-class service. Headquartered in Santa Barbara, we operate globally with a people-first approach and a commitment to excellence in private aviation.
We are seeking a creative and strategic Social Media Manager to lead Silver Air’s digital storytelling across all social platforms. This on-site role is ideal for a hands-on content expert who excels in luxury branding, understands digital trends, and can translate our premium experience into a compelling online presence.
This on-site role offers hands-on collaboration with the CEO and Director of business and Marketing Consultant and team for quick-turnaround projects.
Key Responsibilities
- Develop and execute a comprehensive social media strategy to grow audience, engagement, and brand equity.
- Create, curate, and manage high-quality content (photo, video, captions) across platforms including Instagram, LinkedIn, Facebook, and TikTok.
- Collaborate with internal teams (charter sales, aircraft management, people ops) to align messaging with business priorities.
- Monitor trends, audience sentiment, and competitive activity to inform campaigns and creative direction.
- Maintain a consistent posting schedule and brand voice tailored to each platform.
- Oversee community management—engaging with followers, responding to messages, and proactively managing the brand’s online reputation.
- Track, analyze, and report on KPIs and content performance, adjusting strategies based on data.
- Manage relationships with external vendors and influencers when appropriate.
Skills, Knowledge and Expertise
- 5+ years of experience in social media management, preferably in luxury, travel, aviation, or lifestyle sectors.
- Exceptional written and visual storytelling skills with a strong understanding of brand tone and aesthetics.
- Proficiency in content creation tools (Canva, Adobe Suite, mobile photography, short-form video editing).
- Proven ability to grow brand awareness and engagement through organic content strategies.
- Highly organized, proactive, and able to thrive in a fast-paced, entrepreneurial environment.
- Familiarity with paid social campaigns and analytics platforms (Meta Business Suite, LinkedIn Ads, etc.) a plus.
BenefitsSilver Air is an incredible place to work, and we invest a significant amount of time and energy into creating and maintaining a world-class company culture. The specific benefits/perks we offer are continually evolving but currently include:
- Fully paid for Health Insurance coverage for you and your family
- Generous personal development and employee assistance programs
- 5 matching 401k/Roth
- Top-of-the-line equipment (Microsoft, Dell, Lenovo, etc.)
- Cell phone allowance
- Flexible leadership team
- Travel insurance
- Pet insurance
- Competitive salary
- Lucrative commission structure
About Silver Air Private Jets
Company Culture:
Silver Air Private Jets is driven to be the best in our industry – to change our industry by creating an environment where our team members can be their absolute best individually and collectively. We've built a culture based on core values like Drive, Own It, Respect, and Discipline. Silver Air fosters an environment of safety-first flight operations and service-first client relations. We believe our people are our greatest asset, and we encourage contribution and collaboration.
