What Will You Be Doing?
This position is responsible for overseeing customer loyalty – owning the communication and marketing across all channels for Frontier Airlines loyalty, co-brand and paid membership programs. Additionally, the position will serve as the day-to-day contact with internal stakeholders advocating for resources and gaining alignment to ensure prioritization of the overall program. This position will be responsible for increasing revenue from loyalty offerings per the direction of the Senior Manager, Loyalty & Co-Brand.
Essential Functions
- Responsible for the strategy, tactics, and implementation of the Frontier Airlines Discount Den fare club, FRONTIER Miles, co-brand credit cards and GoWild flight pass programs with the aim to grow enrollment and increase customer retention
- Develop, recommend and implement marketing plans in various channels (direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channel) that acquire new customers and build awareness around the loyalty programs products
- Work with key stakeholders across the business (eComm; IT and Customer Care; Pricing and Revenue Management; Promotions; Email; Loyalty Operations; and Customer Intelligence) to define, design and deliver initiatives that drive awareness of the programs value proposition and benefits
- Lead and develop a strong team of coordinators that support the growth of the co-brand products and are adept at delivering insights
- Build consumer and competitive research to better understand the drivers of customer loyalty; build enhancements to the existing program; and build new concepts to maintain competitive advantage and deliver high customer loyalty
- Ensure each campaign has the proper controls in place for accurate measurement and analysis; presenting key results and recommendations to build on success and optimize future campaigns
- Help to standardize the Loyalty programs operating procedures through documentation, cataloging, and process management
- Serve as a point-of-contact for internal and external business partners, having a firm understanding of the core program performance metrics and initiatives
- Create a culture of constant testing, analysis, and learning to discover new and innovative ways to grow revenue, initiate program effectiveness and bring a great loyalty experience to members
- Design impactful creative briefs for loyalty marketing initiatives that highlight the projects purpose, objectives, message hierarchies, target audience and deadlines.
- Works with the Customer Intelligence team to prepare a variety of departmental reporting/presentation materials as well as gathering and summarizing information from various sources as requested
- Work with internal teams to create a promotional calendar
- Complete and/or manage assigned special projects
Qualifications
- 5-8 years of progressive experience in marketing, account management and/or communications
- 1-2 years of managing a team across different locations
- Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
- Attention to detail and strong organizational skills with ability to multitask
- Entrepreneurial spirit, a demonstrated sense of urgency and a results-oriented approach
- Must have good attention to detail for copy proofing/editing
- Exceptional presentation and oral communication skills
- Exceptional writing and copy-editing skills
- Advanced skill level using Excel for data manipulation and analysis
- Has an understanding or interest in learning HTML coding
- Ability to work collaboratively with other departments, partners and staff
- Ability to manage multiple contractors/trainers
- Strong corporate vendor development and relationship building skills
- Ability to travel 40 of time
- Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures is preferred
Knowledge, Skills and Abilities
- Comfortable receiving feedback and quickly change course based on business needs
- Team player who can work collaboratively with other departments, partners and marketers
- Must have excellent communication and interpersonal skills
- Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
- Ability to work with minimum supervision in a collaborative team environment
- Microsoft office product skills including Excel and PowerPoint
- Ability to meet deadlines while working in a fast-paced, changing environment
- Must exercise sound business judgment and handle confidential information with sensitivity
- Must be a team player with ability to work on several projects at a time
- Must be comfortable working around the airports both above and under wing when needed
Equipment Operated
Standard office equipment, including PC, copier, fax machine, printer
Work Environment
Typical office environment, adequately heated and cooled
Physical Effort
Generally, not required.
Supervision Received
Considerable Latitude: The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.
Positions Supervised
Salary Range
$90,094 - $119,583
Please note: this posting will close on or before 12/2/24
Workplace Policies
At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.
Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.
Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.
Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying
information such as age, date of birth, or dates of school attendance or graduation. You will
not be penalized for redacting or removing this information.
