Manager – airline ecommerce content (direct channels) will be responsible for managing and optimizing airline ecommerce content across the airline’s direct channels, including the website, mobile app, and any other digital touchpoints. The role involves developing engaging content strategies, ensuring consistency in branding and messaging, and improving customer experience to drive conversions and ancillary revenue.

Content strategy & management

• Develop and implement a content strategy for airline products, fares, ancillaries, and promotions across direct channels.
• Ensure content aligns with brand guidelines, regulatory requirements, and business objectives.
• Work closely with product, revenue, growth spaneting & other internal teams to create compelling offers and content.

Website & mobile app content optimization

• Manage and update content related to fares, flight schedules, baggage policies, loyalty programs, and special offers.
• Collaborate with ux/ui teams to enhance content presentation and improve user experience.
• Ensure real-time accuracy of flight information, operational updates, and customer service messaging.

Ancillary revenue & product promotion

• Optimize content to drive upsell and cross-sell of ancillaries (baggage, seat selection, meals, lounge access, etc.).
• Support merchandising efforts with dynamic content and personalization strategies.
• Leverage a/b testing and analytics to measure content performance and optimize engagement.

Seo & performance spaneting alignment

• Ensure website content is seo-friendly to improve organic search rankings.
• Collaborate with digital spaneting teams to align landing pages with campaign strategies.
• Track and analyze content effectiveness using analytics tools to drive improvements.

Stakeholder collaboration & process management

• Work closely with ecom &it cms  for enhancements in cms and content publishing workflows.
• Ensure compliance with aviation regulations, accessibility standards, and multilingual content needs.
• Train internal teams on best practices for content management and digital engagement.

Experience in e-commerce operations with a focus web/app content ,ui/ux elements, user journey flows for booking and ancillary services flows, promotions,

Experience with cms platforms (adobe experience manager, adobe tools or similar platforms).knowledge of seo, web analytics, and conversion optimization. Basic html/css knowledge is a plus.

Effective communication skills & data driven approach to collaborate with cross-functional teams and convey ideas clearly.

Understanding of airline products and services, transactional flows, basic fares and ticketing, check-in , digital spaneting and performance campaigns

Tbd in line with ecom

Internal interfaces

All ai commercial units, ai d&it, cx &gh

External interfaces : it vendors, ancillary partners, spaneting agency

Third-part vendors/suppliers

Yes

Minimum education requirement

• Masters/bachelors in spaneting/digital media/communication or related field with  5+years experience in content management, digital spaneting, or ecommerce, preferably in the airline or travel industry

Minimum requirement

Desired

Experience

• Knowledge of content design and management principles and tool/tech, ui/ux principles & tool/tech etc . Exposure to airline content requirement swill be a plus