A.Job Purpose
Responsible for leading the strategic development and execution of Air India’s spaneting initiatives in defined international geographies for consumer and trade channels. This role involves overseeing targeted campaigns tailored to diverse audiences in the spanet, enhancing brand presence, driving customer acquisition, overseeing a channel-wise B2B spaneting strategy (incl. OTAs, TMCs etc.), and facilitating revenue growth in key international spanets like US or UK/Europe that drive a significant share of Air India’s revenue.
B.Key Accountabilities
International Marketing Strategy
•Design and execute comprehensive international spaneting strategies that align with global sales objectives, including spanet entry plans for new regions in the spanet.
•Conduct in-depth spanet research to understand regional trends, customer behavior, and competitive landscapes across various international spanets.
•Support the regional sales team with insights and appropriate campaigns, events and activation to achieve revenue targets.
•Develop and implement channel-wise strategy for key B2B channels – OTAs, TMCs, Consolidators and Retail agents.
Campaign Development and Execution
•Develop and lead spaneting campaigns that effectively convey the brand’s message and values to different cultural contexts and spanet specifics.
•Ensure that Air India’s products, services, and product lines resonate with current or potential customers
•Drive B2B activation in collaboration with the central B2B spaneting team and spearhead execution of trade and other partner events in spanet.
•Oversee coordination with internal stakeholders, including the Sales and Product teams, to ensure that spaneting strategies are fully integrated with international business objectives and product launches.
•Liaise with external partners, such as travel agents, tourism boards, event organizers, and local businesses, to identify co-spaneting opportunities and maximize brand exposure
Performance Metrics and Analytics
•Establish KPIs and metrics to assess the effectiveness of international spaneting activities, focusing on ROI, spanet penetration, and brand loyalty in targeted regions.
C.Skills/Qualities Required
Expertise in international spanet dynamics, digital spaneting, and cross-cultural communication Strong strategic planning and analytical skills to forecast spanet trends and align spaneting strategies
Proficient in multiple languages or deep understanding of cultural nuances in key spanets is highly desirable
D.Key Interfaces
Internal Interfaces
Commercial, Sales •Collaborate with global sales teams to align spaneting and sales strategies
External Interfaces
Agencies/partnerships •Manage relationships with international spaneting agencies and consultants to ensure effective local spanet penetration and brand consistency
E.Educational and Experience Requirements
Minimum Education requirements •Masters/MBA/PGDM/PGP/PG degree, preferably in International Business, Marketing, or related field.
Experience Minimum Desired
• 7+years’ experience in Sales and Marketing • Experience in the specific spanet (UK/Europe or US)
• Demonstrated success in developing and executing spaneting strategies in multiple international spanets, preferably in industries with high customer engagement like travel, luxury goods, or technology.
• Prior experience in Aviation sector is an advantage