Brand Proposition Manager

Job Description:

Salary: Competitive per annum

Hours: 37.5 per week, Monday to Friday

Location: Flexible working with up to 3 days a week in our VHQ, Crawley

Contract: Permanent

Closing Date: 12th January 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it’s our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

Join our team of forward-thinkers who approach the world with a different lens. We value individuals who are vocal about driving positive change and are willing to dive into both big and small tasks. If you’re ready to take your career to new heights, this opportunity is for you.

In a nutshell

Crafted for an ambitious brand & spaneting professional, the Brand Propositions role at Virgin Atlantic offers an exciting opportunity for someone who is naturally insightful, innovative and strategic and is interested in tackling the ever-changing travel landscape. This role will leverage consumer insight and commercial & brand understanding to support development of brand strategies and customer propositions that will help improve our Net Promoter Score (NPS), strengthen brand power and unlock incremental commercial growth. Acting as the ‘guardian’ of the strategy and strategic proposition, the role will collaborate closely with the Consumer & Customer teams to support validation & sizing of propositions and proposition execution, ensuring strategic alignment at every point.

Day to day

Supports key projects with in-depth planning and design of brand strategy and innovation concepts, with proven ability to deliver to objectives and within defined timescales.
Works closely with Consumer & Customer Insights team and conducts personal data analysis to generate insights that can be leveraged for new brand strategy and proposition development.
Stays on top of the latest trends and brings these into strategic development and insight creation and leverages macro trends to map opportunity spaces
Supports development of brand & customer strategy & a connected propositions roadmap for 2025 - 2030 which delivers NPS & brand power targets
Builds cross-functional relationships across internal teams, connecting the dots between people, projects and partners through effective collaboration and working closely with collaborators and customers.
Collaborates with Consumer & Customer Insights and commercial teams to identify how to value and size built propositions
Collaborates with Virgin Group and other Virgin Companies to find opportunities for strategic brand partnerships for mutually beneficial outcome
Collaborates effectively with cross-functional teams to ensure new initiatives are brought to life in a manner consistent with the overarching brand-business strategy
Supports the development of arguments to support NPD, effectively rallying organizational resources to deliver
Supports Senior Manager in sharing and embedding projects effectively beyond the immediate team, ensuring they deliver maximum value across the wider business

About you

BA/BS degree or equivalent
Demonstrable experience in a strategy role in a client-side or agency environment, demonstrating the ability to use strategy to drive innovation or brand frameworks.
Evidence of leading or supporting concept development in a previous role.
Experience in using consumer insights (qualitative and quantitative) to develop strategy and NPD.
Familiarity with strategic brand and innovation frameworks to develop positioning strategy, brand propositions, or innovation concepts.
Strong analytical, critical thinking & strategic evaluation skills
A passion for trends and innovation.
Collaborative influencing skills – both across department peers and within small project teams.
Evidence of working comfortably in a highly ambiguous environment.

Our recipe for leadership

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here

Be yourself

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitmentfly.virgin.com) feeling confident that we’ve got your individual considerations covered.

Job Ident #: 2461

Company Details

Virgin Atlantic

Fleming Way
Crawley, England United Kingdom, International RH10 9DF International
www.virginatlantic.com/us/en

Virgin Atlantic uses a mixed fleet of Airbus and Boeing wide-body aircraft and operates to destinations in North America, the Caribbean, Africa, the Middle East and Asia from its main hub at London–Heathrow, and its secondary hub at Manchester

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Job Info

Location

Crawley , England, United Kingdom

Type

Permanent

Company Details

Virgin Atlantic

Fleming Way
Crawley, England United Kingdom, International RH10 9DF International
www.virginatlantic.com/us/en