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DescriptionOur Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Exciting opportunity to be a part of a brand-new best-in-class Product, Engineering, and Data team, to support Kinective Media by United Airlines, a first-of-its-kind traveler media network from the world’s best and largest airline. We are seeking a strategic Data Analyst with experience in digital advertising who is excited to support our growing business!
- Gather and organize data from various sources using SQL to explore data, conduct performance analyses, identify opportunities, and proactively suggest initiatives to meet campaign objectives
- Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
- Strategize and build custom, curated audiences for brands basis the campaign goals and objectives to optimize performance
- Support with pre-sales analytics, providing data-driven insights on United audience and inventory to Sales teams
- Collaborate with brands via Clean Room Technology for data sharing to create audience overlap analyses, generate audience insights, and inform campaign performance
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
QualificationsWhat’s needed to succeed (Minimum Qualifications):
- Bachelors degree
- Business, Analytics
- SQL
- Visualization tools – Power BI
- 2+ years of experience in Marketing/ Advertising/ Analytics
- Strong, proactive and structured communication to manage timelines and stakeholder expectations
- Ability to understand the business context to optimize ad performance
- Proven comfort and an intellectual curiosity for working with very large data sets
- Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
- Proficiency in using database querying tools and writing complex queries and procedures using SQL
- Advanced level comfort with Excel and PowerPoint
- Ability to communicate analysis in a clear and precise manner
- High sense of ownership of work, and ability to lead a team
- Ability to work under time constraints
- Must be legally authorized to work in India for any employer without sponsorship
- Must be fluent in English (written and spoken)
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position
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